MAAF Dynamics

One of the leading general insurers in France, the MAAF mutual insurance group offers its 4.1 million policyholders and customers comprehensive property insurance solutions, healthcare coverage, annuities, and life insurance policies.  MAAF has made unbeatable value for the money one of its main sales arguments. It is pursuing a fair price policy associated with optimal efficiency.

2010 Highlights

  . Landmark life insurance premium income, up 25% to 928 million euros
  . Launch of the MAAF professional benefits solutions for personalised audits, leading to a strong rise in the amount of coverage subscribed.

  . Extension of the Pur Bonus to home insurance, encouraging energy saving residential renovations
  . New technologies: creation of the "Accident assistant" and "Health assistant" applications.

Results

Driven by its life insurance performance (+25%), MAAF posted a 7.9% increase in gross premiums, totalling 3.9 billion euros.
Net profit stands at 134 million euros. The Group is therefore in a financially solid position.